For Bakeology, where exquisite sweet and savoury delights meet art and craftsmanship, we embarked on a journey to create the visual identity of the brand and make it accessible to more people through a digital store. We opted for a minimalistic style in the black and white palette, adding an accent of rose gold for an elegant and luxurious finish. Our collaborative efforts resulted in a harmonious relationship between Bakeology’s visual identity and their products.

Logo and Brand Identity:
We created a distinctive logo in black and rose gold, symbolizing modernity and class.

Print Materials and Packaging Design:
Our team created a series of packaging that has a distinctive and cohesive look and feel and reflects the high quality of the food product inside, making it a temptation for all the senses.

Website with Online Store:
We have developed a stylish, easy-to-use website with an integrated online shop where customers can browse Bakeology’s product range and easily place their order. The minimalistic design with animated elements and intuitive navigation aim to enhance the online shopping experience.

Year: 2019 – Now
Website: bakeology.bg
Team:
Design & development – simple.studio
Photography: Yana Gergova